An extension of your workflow, not a filter.
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Post Pro Creative is driven by architectural photographer and retoucher Brad Nicol. He has been a professional photographer since graduating Brooks Institute of Photography in 2008. From the early days of working in a darkroom to the digital days of post production, Brad has done it all.
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Working with architectural photographers to offload some of their editing workflow while maintaining their style and feel throughout their images is key. Brad works closely with photographers to understand their need and deliver images that showcase their work in the best way possible.
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Post Pro Creative works with all genres of architectural photographers. From photographers focusing on residential interior design, image makers photographing large commercial projects with models and photographers capturing exteriors. Post Pro Creative will collaborate with photographers to create natural final images their clients will love.
Our Services
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The blending process involves selecting and combining the properly exposed parts of each image to ensure that the final photograph retains details in both highlights and shadows.
Compositing allows photographers and artists to merge different elements seamlessly.
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Color Correction is adjusting and balancing the colors to ensure accurate representation of the building's materials and surroundings. This includes correcting white balance, saturation, and contrast.
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Applying specific color tones or grading to enhance the mood or atmosphere of the photograph can contribute to the overall aesthetic appeal of the architectural image.
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Corrects any distortions introduced by the camera lens, especially in wide-angle shots. This helps maintain straight lines and accurate proportions of architectural elements.
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Removing unwanted elements or distractions from the image, such as power lines, vehicles, or other objects that may detract from the focus on the architecture.
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In cases where the sky is overcast or dull, photographers may opt to replace the sky to create a more visually appealing backdrop. This involves blending a new sky seamlessly into the image.
From RAW files to Final Images
Working on your images is a process that I don’t take lightly. As we begin working together, I like to have a discussion to learn about your style and goals for the images.
Using Capture One, I work from a RAW file to determine the correct white balance for the scene. If you photograph using a gray card or color checker chart, this helps a lot.
Next I adjust contrast, highlights, and shadows.
Working in Photoshop, I use your files to build the image. The direction for this is taken from your marked up image which shows different elements that you do or do not want in the final image. This step involves exposure blending, adding elements from other frames, adding in assets such as art or images on a TV, and removing distracting objects.
Finally, I take the image back into Capture One for some final adjustments before sending the images back to you for a round of reviews. This is where any revisions are requested. Once I have completed the final version of the images, I deliver back to you or directly to your client.
Frequently Asked Questions
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We take care of everything from combining frames to create a natural feel, color correcting to match your style, blending in light from strobes, pulling window views and removing unwanted objects in the scene.
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It is as easy as reaching out! We will discuss your project needs, review your website to get a feel for your style, talk with you regarding your goals and working to craft final images that you and your clients will love.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs. We will always be upfront with our timeframe to make sure you get your clients images when they need them. We are an part of your workflow and will work hard to make it as seamless as possible.
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Easy! We want to make this a seamless part of your workflow. The first project is the most crucial as it is when we learn what you need, your style, goals for a project and an overall feel for your workflow.
The Process
Communication:
We will discuss your vision, preferred editing style, and any specific requirements.
Provide Raw Images:
Provide the raw or high-resolution images you want to be retouched. Ensure that the files are well-organized and include any specific instructions or preferences you may have. I will provide you with a guide when marking up images for retouching.
References:
Share any specific examples or references that convey the desired look or style. This visual guide helps me understand your preferences and what you would like me to achieve in your images.
Deposit:
All projects require a 50% deposit before editing begins.
Initial Editing:
I will perform the initial editing based requirements provided. This may include color correction, exposure adjustments, and basic enhancements. I will then provide you with a preview or low-resolution version for feedback.
Feedback and Revisions:
Review the initial edits and provide constructive feedback for areas that need further adjustments.
Final Edits:
I will make the final revisions, including fine-tuning, color toning, and/or sharpening.
Delivery of Final Files:
Images are delivered via Dropbox or WeTransfer after final payment is received.
About
My name is Brad Nicol. I have been a professional architectural photographer since 2008 when I graduated from Brooks Institute of Photography. Throughout my career as a photographer I have honed the craft of post production. Today I utilize Capture One, Photoshop and a few other tools to craft images in post that look natural and fit your style. Working with me is a great way to offload some of your workflow so that you can focus on clients, shoot more projects and grow your business. I am always available to answer questions, talk business or chat about projects!
